Festivals staged during the month of April in the town of Sandy Point has once again been earmarked as ma-jor events on the national calendar as BLACK SAN Bang-A-Lang, in its fifth year of existence is arguably one of the most anticipated within the Federation. The festival organized by the group of community change-makers, SPIRIT, will run from March 27 to April 12, 2015 at various venues across Sandy Point. Originally un-veiled in November 2010, Black San’ rolled out sensational events, all having a unique twist, to cover three weeks in April, including educational and family-oriented events as well as entertainment and care-free fetes!
The complete re-branding of the festival began with the renaming process that represents the origin of the town and pays homage to our renewable deposit of black sand protruding into the ocean down at historic Belle Tête. It was our hope of ensuring that the festival’s name represented a landmark synonymous with the town as well as providing a platform to showcase Sandy Point to a broad cross-section of potential visitors. Rave reviews have suggested that we were able to achieve both feats. ‘Black San Bang A Lang’ which encom-passes multiple events ranging from formal performances and late-night club venues to intimate late-night open-air venues and picnic style events, has re-ignited community spirit not only in Sandy Point but St. Kitts at large. Now in its third installment, is primed to rekindle Pride, Virtues and Civics in all of its patrons.
Financing will include sponsorships (cash & kind), community pledges, merchandising and gate receipts, in addition to partnering with the relevant government entities. The production of Black San Bang A Lang re-quires the coordination of several crews and committees including accommodation, sound and lighting, ar-tiste contracting, venue preparation, air & ground transport, sponsor fulfillment, merchandising, cash man-agement and controls, communication systems and catering, just to name a few. All efforts will be spear-headed by the entire SPIRIT body in collaboration with contracted personnel and volunteers. Our public rela-tions and marketing components will include advertising and press releases, dissemination of promotional literature, radio and television clips, press attendance for event coverage, road ads, online, radio and in-store promotions.
As we aspire to make Black San Bang A Lang an annual event, we anticipate growth through its economic impact within the community, however it is also hoped that Black San’s benefits will be assessed by its con-tribution to the overall promotion of the country’s tourism product as we invite everyone to experience first hand a cultural fete at Belle Tête!